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Apple TV+ is gaining while everyone else is losing

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Watching the growth of Apple TV+ is like watching the tortoise and the hare and Apple TV+, if you haven’t guessed it, is the tortoise.

JustWatch, a streaming service aggregator, put out a new report that looked at the market share between the dominant streaming services over the course of the last two years…ish. The report looked at market share development starting in January 2021 and through August of this year. The results show what we have generally known about the current state of streaming: everyone is losing subscribers — except for Apple?

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