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We could be seeing Apple Search take on Google sooner rather than later

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The “silent war” between Apple and Google has been talked about for years with rumours of Apple quietly working on an Apple Search to compete with Alphabet’s search engine. Now, according to a report in the Financial Times, the Apple Search engine might be happening sooner rather than later.

Earlier this month, Apple launched Business Connect, a free tool that allows businesses to claim location place cards in Apple Maps with customizable information targeted at Apple’s one billion users. The Financial Times report (opens in new tab), released earlier today suggests that Business Connect could be one element of a three-part strategy to take Google head-on. 

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