Inside the Apple Store in Knightsbridge, London

Holiday iPhone shipments decimated as people stop buying — but it could have been worse

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Apple experienced quite a reduction in the number of iPhones it shipped in the final quarter of 2022, but other smartphone makers had it even worse.

New data shared by IDC (opens in new tab) shows that the holiday quarter of 2022 saw Apple ship 72.3 million iPhones — enough for it to manage almost a full quarter of the market. But that number was a significant fall compared to the same quarter in 2021 despite the launch of the iPhone 14 lineup.

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