Why Apple’s Macintosh Super Bowl ad from 1984 is more relevant now than ever

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Back in January 1984, Apple was on the cusp of debuting its successor to both the Apple II and the Lisa – called the Macintosh. But it was a commercial during the Super Bowl that already convinced a bunch of its users to buy one, before it had even been shown in public.

As a break began during the third quarter of Super Bowl XVIII, a George Orwell-inspired ad showed a lady running through a futuristic citadel, all directed by Ridley Scott of Alien and Gladiator. She throws a sledgehammer at a screen, to the shock of its citizens, telling viewers to prepare for the Macintosh.

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