Apple Watch Ultra concept with Rolex Daytona design

This Apple Watch x Rolex crossover concept puts the real thing to shame

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The Apple Watch Ultra is hugely popular right now and for good reason, but did you ever think that it could be even more popular if it looked a little bit more like a Rolex Daytona mechanical watch?

You probably didn’t, no. But now you are. And the answer can be found in this new concept that takes the iconic Rolex Daytona chronograph (opens in new tab) and makes it all smart.

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